This statistic shows the results of a survey displaying the share of respondents who installed or considered installing an ad blocker after seeing an ad on the internet that caused a purchase in Sweden in 2017. During the survey period, 15 percent of Swedish respondents stated to have installed an ad blocker. 35 percent of individuals interviewed have not installed or considered installing an ad blocker, yet.
Have ads that made you purchase ever led you to install or consider installing an ad blocker?
This question was phrased by the source as follows: "Har denna reklam kopplat till dina inköp på nätet fått dig att installera eller överväga att installera en s.k. reklamblockerare (Ad Blocker)?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sveriges Annonsörer. (June 8, 2017). Have ads that made you purchase ever led you to install or consider installing an ad blocker? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer. "Have ads that made you purchase ever led you to install or consider installing an ad blocker?." Chart. June 8, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer. (2017). Have ads that made you purchase ever led you to install or consider installing an ad blocker?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer. "Have Ads That Made You Purchase Ever Led You to Install or Consider Installing An Ad Blocker?." Statista, Statista Inc., 8 Jun 2017, https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer, Have ads that made you purchase ever led you to install or consider installing an ad blocker? Statista, https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/ (last visited December 21, 2024)
Have ads that made you purchase ever led you to install or consider installing an ad blocker? [Graph], Sveriges Annonsörer, June 8, 2017. [Online]. Available: https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/